CROWN LIVING

Developed in collaboration with YJ Furniture, Crown Living is a furniture collection created for the evolving Asian luxury market.

The project began with extensive research into regional lifestyles, material culture, and aesthetic preferences, establishing a clear design direction rooted in contemporary elegance. Locally sourced materials became an integral part of the collection, bringing authenticity, character, and a stronger connection to place.

From product strategy through design development, every element was carefully considered, from proportions and material selections to colors and detailing. The resulting collection of nineteen pieces is unified by a quiet sophistication, balancing refinement, comfort, and a distinctly regional perspective.